Development summary Visual art, illustrataion, visual identity, resrach, written analysis, writing online content, developing ionformation webpages (project index and focused pages)
Online feature
A special online feature and insight document with information, insight encouragement and anlysis during on how life affect hidden differences during the pandemic
"Unity Forward" is a special information an encouragement feature I have developed for Plus Value Awareness since the pandemic period and beyond. The features provides a family fo short messages to reminder hidden differences and their surrounding to remind the importance of valuing, tolerance and to have an a open mind without Presumptions.
The Feature is broken down into the follwoing elements * Morale * Accomplioshement * Sense of belomnging * Mindset * Allowancew * Well-being * Stability
The feature also includles a information page titled "in-touch" with online links to the different information and support helplines
My approach to developing this feature is to be up-tempo and vibrant while keeping the information very short and to the point. This was very essential as life can be overbearing and in some kind in some instances can be very negative and deliberating who I wanted to approach this if a lighter and bite-sized content which enables the audience to access information quicker and the encouragement to come back to regularly.
The current presentation online & on social media is second version since this features was redesigned in March 2024 with information modified for beyond the worldwide pandemic. The use of colours are more restricted however the visual designs as part of the presentation are develop to prevent repetativeness.
The previous edition was design and presented using different vibrant colours to strengthen the different messages addressed.
In developing the "Unity Forward" feature during the first and second lockdowns during 2020, I have been observing many voices which imply that individuals with disabilities whether they are visible or invisible are being constantly ignored and in some cases made to feel undervalued.
So wanted to find a way of creating a family of short messages for online and on social media with positive encouragement at the same time valuing individuals with hidden differences.
Previous branding & presentation
The previous edition was design and presentation using different vibrant colours to strengthen the different messages addressed.
In developing the "Unity Forward" feature during the first and second lockdowns during 2020, I have been observing many voices which imply that individuals with disabilities whether they are visible or invisible are being constantly ignored and in some cases made to feel undervalued.
So wanted to find a way of creating a family of short messages for online and on social media with positive encouragement at the same time valuing individuals with hidden differences.
Insight document
To compliment the online feature a special insight document was published to address the issues and factor everyone need to conider beyond the pandemic. The document focuses on the human aspects of hidden differences based on observation, analysis and gathered expression from individuals from Autism, ADHD, Dyslexia, Dyspraxia and Social Anxiety
Useful links
Find out more, visit the Unity Forward feature on the Plus Value Awareness website
Note to editors The campaign & information lead awareness initiative by Keith McKenzie which provides and groundbreaking approach which focused on the human aspects of understanding of hidden differences focusing on empowerment, information and guidance. Click here for details
Plus Value Awareness The Plus Value awareness initiative is a family of projects, information & campaigns about challenges understanding and awareness for people with invisible difficulties, to see a more human rather than medical aspects and to promote and to educate a better sense of value. Eventually to develop this awareness initiative to provide in the future potential services, products and social mission activities as part of the umbrella identity Aware+Vision
The words hidden differences are describing independent people which live with specific neurological difficulties or Anxiety which not obviously noticed. This is associated with moderate or mild psychological and learning-related conditions. (including a mild form of autism through to, Dyslexia, Dyspraxia, ADHD & Social Anxiety). Click here to find out more
The Focused projects by Keith Mckenzie This is related to selected aspects of art & design. Including Graphic Design, Selected photography, branding & presentation and selected visual art for Print, digital & online.
Keith Mckenzie With a background of Art & Design (including Graphic Design & Digital art) and a participant of the music film documentary, events & record label project King Of the Beats including filming and behind the scene preparations. In addition has involved with providing awareness projects, campaigns & information for nearly 20 years with the Awareness brand Plus Value Awareness along with Differences Originals. In addition a participant if community-based Salsa dance classes and an occasional volunteer at a major salsa dancing conventional at Birmingham's NEC.