Development summary Project branding & Visual identity, research and analysis gathering, writing content, building webpages (Project index and focused pages)
As part of my awareness initiative for hidden differences A vibrant approach to information positive qualities of hidden differences. "Advantage" is an information project which highlights different aspects of strengths and attributes of hidden differences. This is developed despite any difficulties a person faces.
For the Advantage project a family of web pages was developed an index page and a prototype marketing posters is developed.
The approach is strong, bold and vibrant. The emphasis is to challenge the perceptions of hidden differences beyond support and supervision. The emphasis is to embrace and not patronise. Also to encourage a more positive mindset but without unrealistic expectations.
The creative The presentation of the project incorporates vibrant coloured rectangular grids, stylised pictorials and the abbreviated badge as the navigational starting point. This is presented with the word mark mark "Advantage hidden differences" to make the information clear what the project is about.
Because the project is a major redesigned and it has expanded the pictorial design will help guide the specific information. The project has a colour variation linked to the colour-coded systems linked with the individual conditions and diverse groups.
The online project includes an index page and a family of individual web pages.
Also, a prototype of marketing posters is developed. This is part of a long term strategy to expand the project onto promotional literature, digital information packs and digital presentation of PowerPoint slides.
You can visit the project online via the Plus Value Awareness website
Visit the project "Advantage" on the plus value awareness website.
Plus Value Awareness The Plus Value awareness initiative is a family of projects, information & campaigns about challenges understanding and awareness for people with invisible difficulties, to see a more human rather than medical aspects and to promote and to educate a better sense of value. Eventually to develop this awareness initiative to provide in the future potential services, products and social mission activities as part of the umbrella identity Aware+Vision
The words hidden differences are describing independent people which live with specific neurological difficulties or Anxiety which is not noticed. This is associated with moderate or mild psychological and learning-related conditions. (including a mild form of autism through to Dyslexia, Dyspraxia, ADHD & Social Anxiety).
Keith Mckenzie With a background in Art & Design (including Graphic Design & Digital art) and a participant in the music film documentary, events & record label project King Of the Beats including filming and behind the scene preparations. Also has been involved with providing awareness projects, campaigns & information for 20 years with the Awareness brand Plus Value Awareness along with Differences Originals. Also are involved with salsa classes and events including participating at a major salsa dancing conventions at Birmingham NEC