Development summary Visual art, illustration, written analysis, writing content, developing information webpages (index and focused pages)
This project is a combination of awareness information and visual art. It is aimed to widen society's mindset and presumptions and to valuing a person with hidden differences beyond understanding and acceptance towards a positive sense of value.
Project information development Using the principal points of the plus value awareness initiative. I have developed a family of information to explore why my valuing a person with differences is essential.
This was developed using my analysis of various news articles and gathered viewpoints and opinions directly from individuals with hidden differences online and on social media.
Visual art the process of developing designs for this project was to convert some of the factors mentioned in visual form. This was developed using an abstract concept which incorporates visual references and stylistic shapes. A total of 5 designs was creative with linked with each of the elements of a positive sense of value. The majority of the designs are centred around a particular colour palette. The exception is a design linked with integration and inclusion which contained multi colours.
The complete project online is presented as a family of information pages and a visual art gallery. The main project index divides into 3 elements.
The first is the information section with exploring the elements leading to links of 5 separate information pages linked associated with each of the individual elements. The second section of the project features the visual arts designs which lead to a visual art gallery linked with the five elements. The third section is the two with the possibilities and how the project can be developed further
Long term In the short & long term, I hope to develop this project further as part of education, training and empowering activities. Including campaign posters and printed support materials, education packs, empowering materials, PowerPoint presentations and education exhibition displays. This is planned to form part of potential services and social mission activities towards a social enterprise proposal with aware + Vision.
My insight This project complete the 20th anniversary of providing a variety of awareness products on how life affects people living with hidden differences.
I felt that we need to remind the ultimate direction of where we need to move forward positive for a person with hidden differences. we can't just limit this matter only to do with support, medication or interventions. Instead to focus on valuing a person with hidden differences place in society.
Find out more, visit the project page on the Plus Value Awareness website
Note to editors Plus Value Awareness The campaign & information lead awareness initiative by Keith McKenzie which provides and groundbreaking approach which focused on the human aspects of understanding of hidden differences focusing on empowerment, information and guidance. Click here for details
Differences Originals The specialised family of awareness projects since 2000 and became a fundamental element of Plus Value Awareness family since 2015. Click here for details
The Focused projects by Keith Mckenzie This is related to selected aspects of art & design. Including Graphic Design, Selected photography, branding & presentation and selected visual art for Print, digital & online.
Keith Mckenzie With a background of Art & Design (including Graphic Design & Digital art) and a participant of the music film documentary, events & record label project King Of the Beats including filming and behind the scene preparations. In addition has involved with providing awareness projects, campaigns & information for nearly 20 years with the Awareness brand Plus Value Awareness along with Differences Originals. In addition a participant if community-based Salsa dance classes and an occasional volunteer at a major salsa dancing conventional at Birmingham's NEC.