Development summary Visual art, visual ideneity, negotiating to develop written content for Junior and Adult classes, poster & flyer design
A new family of posters, flyers and outdoor banners was developed for adults and juniors. For the first time, an outdoor banner was developed with a large poster displayed with a large poster frame located outside the dance centre.
The creative Gold & solver are the themes of the marketing concept. Not only because the dance studio has an iconic heritage, but also because the location is in the same district as Alexandra Stadium, the main venue of the commonwealth games in 2022. As part of the marketing material, a special identity was created which incorporates sun rays and a visual star shape within a capital "B" display. Looking at the original classic poster, I have used the original tag line "The Premier Dance Studio"
The aim of the concept is to be light and quality with a world-class feel.
Visit the Dancing Direction feature for more on dancing related projects and developments
The information on this index page is featured in an online legacy special related with my involvement of showcasing the host city of the commonwealth games when it took place in Birmingham during 2022
Visit the special commonwealth special feature to find out more