Development summary Visual identity, Writing content, Developing webpages (Online feature index and a family of focused web pages)
As part of my awareness initiative for hidden differences, a special presentation in supporting different awareness events all year round online and on social media.
It is presented under the brand name "Events+" and contains specialised information, showcase & exclusive projects
This is consist of a special permanent online feature with a complimentary showcase blog. Also and a pop-up showcase feature during months of the multiple amounts of awareness events. Also and a special family of post templates for social media.
* Unique way of presenting content & Infomation in supporting events
* Presentation needs to differ from the awareness initiative general presentation and projects
My approach The overall look differs from the general projects and the general branding of the awareness initiative
The creative * A family of three-dimensional patterns and shapes which is flexible and adaptable to different awareness events
The presentation is consists of a family of three-dimensional shapes is a black background. This is broken down of main design for the feature, showcase specials, calendar and supporting events.
Also, illustration and visual art are used to illustrate articles feature on the Events+ Showcase blog.
Content structure The events+ online feature The starting place for information, pop-ups mini-feature & showcase blog.
Showcase blog Developed on Tumblr providing provide showcase articles on a particular topic to support a particular event. Each article features a unique illustration and visual art to illustrate a particular subject.
Information page Major enhancements have been made to the information pages on supporting specific awareness events. It is designed to be flexible and adaptable especially when specific events are active at the time. It features direct links to showcase and exclusive projects linked to that particular events, also suggested links to other plus value awareness projects to discover which are relevant to the supported event.
Pop-up showcase mini-feature This appears online when multiples amount of awareness events within a monthly calendar.
Awareness calendar A colour-coded schedule list of events throughout the year.
Social Media During supporting events a family of special posts templates are created including, support statements extract from showcase & exclusive projects along with examples from general & existing projects.
Further information Developments Blog on developing Events+ Update article on Events+ & Showcase blog Plus Value Awareness
Find out more, visit the Events+ on the Plus Value Awareness website also you can view showcase article by visiting the Events+ Showcase blog on Tumblr
Plus Value Awareness The Plus Value awareness initiative is a family of projects, information & campaigns about challenges understanding and awareness for people with invisible difficulties, to see a more human rather than medical aspects and to promote and to educate a better sense of value. Eventually to develop this awareness initiative to provide in the future potential services, products and social mission activities as part of the umbrella identity Aware+Vision
The words hidden differences are describing independent people which live with specific neurological difficulties or Anxiety which is not noticed. This is associated with moderate or mild psychological and learning-related conditions. (including a mild form of autism through to Dyslexia, Dyspraxia, ADHD & Social Anxiety).
So far Plus Value Awareness has supported around 20 events within 12 months. Supported events including International Women's Day, World Autism Day, Autism Awareness Month, Mental Health Awareness Week, Neurodiversity Celebration Week, Loneliness Awareness Week, World Day for Cultural Diversity, ADHD Awareness Month, Dyslexia Awareness Weeks, Dyspraxia Awareness Month, Hate Crime Awareness Week, Black History Month, Invisible Disabilities Week, Anti-Bullying Awareness Week, Give Us a Break Campaign, International Day of Happiness, International Day of Disabilities, World Human Rights Day.
Keith Mckenzie With a background in Art & Design (including Graphic Design & Digital art) and a participant in the music film documentary, events & record label project King Of the Beats including filming and behind the scene preparations. Also has been involved with providing awareness projects, campaigns & information for 20 years with the Awareness brand Plus Value Awareness along with Differences Originals. Also are involved with salsa classes and events including participating at a major salsa dancing conventions at Birmingham NEC