Development summary Visual art, visual ideneity, written analysis, writing content, building information webpages (Project index and focused pages)
As part in of my awareness initiative for hidden differences an Information project which explores different areas to value a person with hidden differences.
Through my observation and general awareness, understanding alone isn't enough in a changing climate and public attitudes. Also training and understanding can still lead to Mistreatment. So this project is intended to encourage people is to go beyond understand understanding towards valuing a person with differences.
My approach
The approach is to present the project between the elements and focused editions. This was a presented with a project index page for elements & focused versions.
The creative The visual presentation is centred round the palergram shape patterns in an abstract "V" letter shape made of two palergram with a bold outline circle linked with the turquoise colours with the primary online feature "Value All"
Focused editions The visual design is modified using different colour palettes to link with the focused editions for specific conditions. For examples dark blue for ADHD, Yellow for Dyspraxia, Turquoise and yellow for Autism. In addition a combination of black, white, Yellow, red green are used for the focused edition Value Multicultural Differences.
Elements A family of different visual imagery is blended into the project's main visual design.
Visit the project "Valuing Hidden Differences" on the plus value awareness website.
Plus Value Awareness The Plus Value awareness initiative is a family of projects, information & campaigns about challenges understanding and awareness for people with invisible difficulties, to see a more human rather than medical aspects and to promote and to educate a better sense of value. Eventually to develop this awareness initiative to provide in the future potential services, products and social mission activities as part of the umbrella identity Aware+Vision
The words hidden differences are describing independent people which live with specific neurological difficulties or Anxiety which is not noticed. This is associated with moderate or mild psychological and learning-related conditions. (including a mild form of autism through to Dyslexia, Dyspraxia, ADHD & Social Anxiety).
So far Plus Value Awareness has supported around 20 events within 12 months. Supported events including International Women's Day, World Autism Day, Autism Awareness Month, Mental Health Awareness Week, Neurodiversity Celebration Week, Loneliness Awareness Week, World Day for Cultural Diversity, ADHD Awareness Month, Dyslexia Awareness Weeks, Dyspraxia Awareness Month, Hate Crime Awareness Week, Black History Month, Invisible Disabilities Week, Anti-Bullying Awareness Week, Give Us a Break Campaign, International Day of Happiness, International Day of Disabilities, World Human Rights Day.
Keith Mckenzie With a background in Art & Design (including Graphic Design & Digital art) and a participant in the music film documentary, events & record label project King Of the Beats including filming and behind the scene preparations. Also has been involved with providing awareness projects, campaigns & information for 20 years with the Awareness brand Plus Value Awareness along with Differences Originals. Also are involved with salsa classes and events including participating at a major salsa dancing conventions at Birmingham NEC