Marketing & Promotion Enhance Dance Class Marketing
For Salsa with Pauline
Development summary Branding and visual identity, Marketing onto Poster and flyers, Social Media marketing, Outdoor promotional banner, Social media profile, maintaining social media marketing and information
A further family of marketing materials has been made for community-based salsa classes. The task is to upgrade from an earlier version of marketing into a stronger appearance.
My approach The original designs were created in monochrome and limited colour to keep production costs low. The updated version is in full colour with a flexible layout and style to maintain appeal and attendance.
The Creative The main presentation is centred around a flexible blue colour scheme around the dancing couple symbol and the flexible curve shapes.
Over a while, different variations of dance class marketing have been made into posters, flyers and template posts for its social media channels, along with notices, announcements & special events. In addition, I developed and maintain one of its social media profiles
The marketing was initially made as an outdoor banner to promote the classes outside one of the venues. Sadly, the original version of the outdoor banner was never used due to the pandemic restrictions.
The pandemic & restrictions A special family marketing & information materials were developed making the information adaptable based on the different restrictions and guidelines of Covid-19 from the UK & Government and the NHS England. This has led to specially branded classes such as "outdoor classes", "indoor classes booked classes" and "Go & turnup"
When the updated version of marketing the classes the number of attendees increased awareness which lead to the classes expanded from one to two venues in the Birmingham area.
Further developments was made with an updated version of an outdoor banner for the entrance of venues Visit the article on the outdoor banner on the KMC Update blog
The information on this index page is featured in an online legacy special related with my involvement of showcasing the host city of the commonwealth games when it took place in Birmingham during 2022
Visit the special commonwealth special feature to find out more