A promotional outdoor banner for a community dancing class. A full colour outdoor promotional banner was developed for the community activity group Salsa with Pauline. It is displayed outside one of the two venues in Birmingham, where the classes take place. The information displayed the day and the time of the salsa class. The design adopted the presentation style used for marketing materials onto posters, flyers and social media. Me posing the banner design with Pauline Caffrey, Director of Salsa with Pauline The classes take place every weekend, twice a week at two different venues bringing accessibility with a healthy and active dancing activity to local communities. The aim is to increase the awareness of the classes and to encourage the local community and for citizens who visit the local areas to attend. The banner is a new version of a design, originally created back in early 2020 but was never used due to the pandemic restrictions. In addition to the outdoor banner, a family of promotional materials was developed. Visit the Visual showcase page to find out more. Notice to editors
Salsa With Pauline A community-based salsa dance class located in two venues in local areas of Birmingham twice a week by Pauline Caffrey an experienced dancer covering different dancing styles. Keith Mckenzie With a background in Art & Design (including Graphic Design & Digital art) and a participant in the music-related film documentary, events & record label project King Of the Beats including filming and behind the scene preparations. Also has been involved with providing awareness projects, campaigns & information for 20 years with the Awareness brand Plus Value Awareness along with Differences Originals. Also are involved with salsa classes and events including participating at two major salsa dancing conventions at Birmingham NEC
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AuthorDesigner (graphic design & photography) A participant of king of the beats. Developed awareness project for invisible difficulties Archives
April 2024
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