The project shown on this page is a competition entry for Birmingham city council of a visual interpretation of the tagline Be bold Be Birmingham
Background
The aim of the concept is to embrace Birmingham as a showcase city to the world with unique features and identity.
In creating the project accommodation of visual imagery of a large "B" shape and several elements. This includes cultural and unique elements, visual representation and showcase visual effects.
Cultural and unique elements
This focuses on the unique identity of the city and includes many examples including art, music, dancing, industries and innovation.
Visual representation
This includes images of the location of the city including the rotunda, brindleyplace and the library of Birmingham.
Showcase effects
The visual effects including shapes and patterns misinterpret neon tubes and light bulbs providing the showcase interpretation
My approach
My approach was to have a different approach to boldness. I felt it was much more than shouting block capitals in how standards marketing is presented. Instead, the boldness is related to the visual identity of the concept which draws you in and that is the factor I use throughout this project
The concept is a combination of strong visual effects and long with specific visual images that represent the city. This involves building individual elements separately before constructing the visual environment than adding the Showcase is your sense of me onto the lightbulb using neon visual effects. This concludes in modifying the colour palettes to the requirements of the "Be Bold Be Birmingham" presentation and Birmingham's commonwealth games.
The requirement is to present within an A4 poster format. However, the composite can be adaptable to any format and platform when required.
Background
The aim of the concept is to embrace Birmingham as a showcase city to the world with unique features and identity.
In creating the project accommodation of visual imagery of a large "B" shape and several elements. This includes cultural and unique elements, visual representation and showcase visual effects.
Cultural and unique elements
This focuses on the unique identity of the city and includes many examples including art, music, dancing, industries and innovation.
Visual representation
This includes images of the location of the city including the rotunda, brindleyplace and the library of Birmingham.
Showcase effects
The visual effects including shapes and patterns misinterpret neon tubes and light bulbs providing the showcase interpretation
My approach
My approach was to have a different approach to boldness. I felt it was much more than shouting block capitals in how standards marketing is presented. Instead, the boldness is related to the visual identity of the concept which draws you in and that is the factor I use throughout this project
The concept is a combination of strong visual effects and long with specific visual images that represent the city. This involves building individual elements separately before constructing the visual environment than adding the Showcase is your sense of me onto the lightbulb using neon visual effects. This concludes in modifying the colour palettes to the requirements of the "Be Bold Be Birmingham" presentation and Birmingham's commonwealth games.
The requirement is to present within an A4 poster format. However, the composite can be adaptable to any format and platform when required.
You can read my personal insight in developing the design for the Be Bold, Be Birmingham design competition
Visit the KMC Life blog for details
Be Your Personal Best
video campaign
video campaign
Visit the KMC Life blog for details
Be Bold Be Birmingham
Creative Competition
Creative Competition
Visit the KMC Life blog for details
Other
Copyright Keith Mckenzie
All content must not be reproduced without permission
All content must not be reproduced without permission