A new family of awareness related digital templates was developed and being rolled out to appear as social media posts for (my awareness initiative) Plus Value Awareness social media channels. The specially developed templates aimed to encourage social media to discover the range of projects, information, features and many more from the Plus Value Awareness website. A new design layout with a consistent look is aim to improve the social media audience to explore specific projects, features & information. The first batch of 96 digital templates is developed to cover different aspects of the Plus Value Awareness initiative. Projects extracts A family of extracts from a particular projects & campaign cover a variety of information, guidance and reminders Projects to discover An encouragement to take a look at a particular projects. In addition a family of templates to discover elements within a particular project. The aim is to encourage the social media audience to explore the range of projects, infomation and online features. My approach to the new look is not just a makeover but also a changes to approach, especially with encouraging messages on the templates which encourages to discover specific projects & features. The presentation style of the template was based on an initial trial posted in early 2022. Due to some major shake up to the online projects and features, a new family of templates was needed to match the online changes. (Especially with the introduction of Zero Toxic and the Enhancement to the existing Advantage project). As well as appearing on the Plus Value Awareness social media changes the new templates will also appear on Differences Originals Facebook page. More examples to be developed including from the online feature "Events+" (after the transformation of the feature is complete.) Also extracts of articles to be added from the insight blogs on Tumblr. In addition new style vertical templates to be developed for the stories feature of the Plus Value Awareness Instagram profile. It will feature some examples of the new general social media templates. More extracts to be added from the delivered exclusive projects, specially made to support specific awareness events. Watch out for the new style digital templates by following the following awareness social media profiles Plus Value Awareness Twitter Plus Value Awareness Instagram Plus Value Awareness Facebook Differences Originals Facebook Explore on the Awareness projects & developments by visiting the Awareness index Notice to editors
Plus Value Awareness The Plus Value awareness initiative is a family of projects, information & campaigns about challenges understanding and awareness for people with invisible difficulties, to see a more human rather than medical aspects and to promote and to educate a better sense of value. Eventually to develop this awareness initiative to provide in the future potential services, products and social mission activities as part of the umbrella identity Aware+Vision Hidden differences are used to describe independent people which live with specific neurological difficulties or Anxiety which is not noticed. This is associated with moderate or mild psychological and learning-related conditions (including a mild form of autism through to, Dyslexia, Dyspraxia, ADHD & Social Anxiety). Differences Originals The online feature contains a family of specialised projects with a different perspective compared to the general Plus Values Awareness projects. Also Differences Originals presents a family of legacy project created by Keith Mckenzie Since 2000. Keith Mckenzie Keith is an awareness campaigner, a creative designer (Graphic design and digital art) and a salsa dancing participant With a background in Art & Design (including Graphic Design & Digital art) and a participant in music-related film documentaries, events & record label project King Of the Beats including filming and behind the scene preparations. Keith was educated at Hereford College of the Arts, the University of Northampton, Birmingham City University and Google's Digital Garage. Since 2000, he has developed over twenty years in providing awareness projects, campaigns and activities with the Awareness brand Plus Value Awareness along with Differences Originals. Also are involved with salsa classes in the local community as an assistant. Also have participated in major dancing conventions twice a year at Birmingham's NEC for Birmingham Latinmotion and London's ManboCity. In 2022, Keith become a featured community participant for Birmingham who became part of special projects and campaigns to promote a positive legacy beyond hosting the commonwealth games
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AuthorDesigner (graphic design & photography) A participant of king of the beats. Developed awareness project for invisible difficulties Archives
April 2024
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