For my awareness initiative, the second edition of a series of Online Showcase specials for Plus Value Awareness during the 2022-2023 season. This continued during November to support seven different awareness events. The Pop-Up November Showcase feature supports two events during the month, including Anti-Bullying Week & Give Us. Break campaign This was presented with original content along with recommended events or supporting each event. A total of two original insight blogs was created with two additional blogs carried over from October was created to support different events during November including: Monitor how we define others Bullying, So many excuses, no real reason Hidden voices of prejudice and hatred We must stop encouraging bullying and hatred To coincide with the showcase special for November, a new Plus Value Awareness Project is launched. The "Zero Toxic" project is an information project with a campaign message against prejudice, bullying, discrimination and hatred towards hidden differences. Click here for details In addition, the online special for supporting Give Us A Break is featured on the website of Anna Kennedy Online, the team behind the Give Us A Break campaign. Written by the project director Click here for details During November a pop-up combined showcase special was online to display all the different original content developed during the month at a glance as well as a link to the individual web pages which support each event. In addition, information web pages are created to support each awareness event. This includes information such as the particular theme for that year, the support statement from the project director along with connected and recommended projects from the plus value awareness family. Also, background information on the particular event is featured including the history and how the event was developed along with a direct weblink to the official websites You can view extracts from the original content and the relevant recommended projects by selecting the links below to the Events during November Anti-Bullying Week Give Us A Break campaign Visit the website to discover the variety of projects & information on Hidden Differences Find more about Plus Value Awareness by selecting the link below Notice to editors:
Plus Value Awareness The Plus Value awareness initiative is a family of projects, information & campaigns about challenges to understanding and awareness for people with invisible difficulties, to see more human rather than medical aspects and to promote and educate a better sense of value. Eventually develop this awareness initiative to provide future potential services, products and social mission activities as part of the umbrella identity Aware+Vision Hidden differences are used to describe independent people which live with specific neurological difficulties or Anxiety which is not noticed. This is associated with moderate or mild psychological and learning-related conditions (including Autism, Dyslexia, Dyspraxia, ADHD & Social Anxiety). Keith Mckenzie With a background in Art & Design (including Graphic Design & Digital art) and a participant in the music-related film documentary, events & record label project King Of the Beats including filming and behind the scene preparations. Also has been involved with providing awareness projects, campaigns & information for 20 years with the Awareness brand Plus Value Awareness along with Differences Originals. Also are involved with salsa classes and events including participating in two major salsa dancing conventions at Birmingham NEC
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A second special article featuring me has been developed for an awareness campaign legend for the Give Us A Break campaign during Anti-Bullying Week The article is for the website of Anna Kennedy OBE, one of the UK & the World's leading awareness campaigners for embracing the positives of the Autistic Spectrum. The article includes expressions on this edition of the online special for Give Us A Break was developed. It provides a summary of the contents. This includes four original articles and recommended projects. Also, the article featured a summary of information on the launch of the new awareness projects during the week of the Give Us A Break campaign. The Zero Toxic project provides information, guides and campaign-style messages against prejudice bullying discrimination and hatred. Not only for the autistic spectrum, but also ADHD, Dyslexia, Dyspraxia and Social Anxiety On the article page on the Anna Kennedy Online website, you can download the full detailed version of the article, including the background of Anti-Bullying and the development of the Zero Toxic project for Plus Value Awareness. You can view my article on Anna's Kennedy online awareness website. (Opens in a new window)
The article was written by myself for Anna Kennedy Online I would like to personally thank Anna Kennedy and her online team for featuring me on the website. Very much appreciated Notice to editors: Give Us A Break Campaign by Anna Kennedy Online The Give Us A Break project is developed and organised by Anna Kennedy OBE, The award-winning educator and campaigner She is one of the leading awareness campaigners in the UK & the world. She has dedicated her life to valuing and empowering autistic people beyond their difficulties. She has established two schools, a college and a respite facility. Anna provides a variety of educational workshops and webinars which also feature autistic voices. She hosts a unique radio every week focusing on the positive changemakers and achievers of the Autistic Spectrum. Her website provides her audience to cover different articles, information and campaigns based on ground-level experiences. Empowering autistic people to have their voices beyond generalised understanding. Anna has developed involved in a variety of projects and events including the event Autism's Got Talent and AKO Expo, Autism Hero Awards and Cultural campaign, Autism Dance Day and many more. In 2012 Anna was awarded the OBE (medal for Inspirational Mother for the Queen's Birthday Honours. In addition, she also took part in the special charity version of Strictly Come Dancing for Comic Relief. Keith Mckenzie With a background in Art & Design (including Graphic Design & Digital art) and a participant in the music-related film documentary, events & record label project King Of the Beats including filming and behind the scene preparations. Keith was educated at Hereford College of the Arts, the University of Northampton, Birmingham City University and Google's Digital Garage. Since 2000, he has developed over twenty years in providing awareness projects, campaigns and activities with the Awareness brand Plus Value Awareness along with Differences Originals. Also being involved with salsa classes in the local community as an assistant. Also have participated in major dancing conventions twice a year at Birmingham's NEC for Birmingham Latinmotion and London's ManboCity. In 2022, Keith became a featured community participant for Birmingham who became part of special projects and campaigns to promote a positive legacy beyond hosting the commonwealth games. A combination between Awareness & Creative A new marketing style awareness project I have launched for my awareness initiative Plus Value Awareness. The project titled "Zero Toxic" is designed to provide a family of strong and effective messages and information to combat prejudice bullying, discrimination and hatred. The project presents a variety of topics compared to the online project it replaces. Also it goes beyond areas such as verbal abuse, bullying, physical assault and hatred. In addition it contains mistreatment examples, including subtle types of manipulation, disruptive exploitation and other types of mistreatment examples which is not necessarily obvious to many. The new project is presented under a variety of features to discover Zero Toxic Pledge The list of suggestions and actions to combat bullying, discrimination prejudice and hatred. Toxic Examples This section provides a variety of different examples of mistreatment at a variety of levels. Further information is to be added on a gradual basis. Factors This is divided into seven areas with a family of short messages which everyone needs to do to take responsibility against bullying palace discrimination and hatred. Difficulties and mistreatment This section focuses on examples of how difficult it affects those with hidden differences and how this can lead to mistreatment. Time to act and speak up. This provides a summary of guidelines and tips when bullying, discrimination and hated occurs. This provided guides for hidden differences, the general public, any personal contacts and along with leaders and management of specific inclusive environments such as education employment, communities and volunteering. Further developments are to be created for the Zero Toxic project, including an insight and analysis document, visual art by the project director and marketing materials for the project (including posters flyers and leaflets) The evolving presentation of this project will evolve further with a special version of this project will appear on a special web page which will expand the project to all types of disabilities regardless if the person is visible or non-visible. Aspects of the project are planned to evolve further by presenting the message of the zero toxic project to communities, businesses, public services and society with a series of presentations, workshops, exhibitions, and displays customised to specific types of environments and circumstances. My approach to developing the project is with branding and visual presentation which incorporates a grid and pattern circles with the visual flexibility which involves a variety of different icons and pictograms. Aimed to provide flexibility against different subjects and points on different platforms and materials. The product entity incorporates a stylised word mark with the cross inside the "Zero" wording along with a cross within a circle used as a visual indicator. The Zero Toxic Project is now available to view via the Plus Value Awareness website (Opens in a new window) Discover more on how the Zero Toxic project was developed and the creative presenation in detail by visiting the Combined Projects page This project is a combination between Awareness & Creative Notice to editors
The Zero Toxic project replaces the previous project "is this the right value?" which was online for seven years since 2016. The project compliments the existing bite-sized project "Think Twice" focusing on bullying. Plus Value Awareness The Plus Value awareness initiative is a family of projects, information & campaigns about challenges understanding and awareness for people with invisible difficulties, to see a more human rather than medical aspects and to promote and educate a better sense of value. Eventually to develop this awareness initiative to provide in the future potential services, products and social mission activities as part of the umbrella identity Aware+Vision Hidden differences are used to describe independent people which live with specific neurological difficulties or Anxiety which is not noticed. This is associated with moderate or mild psychological and learning-related conditions (including a mild form of autism through to, Dyslexia, Dyspraxia, ADHD & Social Anxiety). Keith Mckenzie Project Director of Plus Value Awareness as well as an awareness campaigner Keith is a creative designer (Graphic design and digital art) and a salsa dancing participant With a background in Art & Design (including Graphic Design & Digital art) and a participant in music-related film documentaries, events & record label project King Of the Beats including filming and behind the scene preparations. Keith was educated at Hereford College of the Arts, the University of Northampton, Birmingham City University and Google's Digital Garage. Since 2000, he has developed over twenty years in providing awareness projects, campaigns and activities with the Awareness brand Plus Value Awareness along with Differences Originals. Also being involved with salsa classes in the local community as an assistant. Also have participated in major dancing conventions twice a year at Birmingham's NEC for Birmingham Latinmotion and London's ManboCity In 2022, Keith became a featured community participant for Birmingham who became part of special projects and campaigns to promote a positive legacy beyond hosting the commonwealth games |
AuthorDesigner (graphic design & photography) A participant of king of the beats. Developed awareness project for invisible difficulties Archives
April 2024
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