A new umbrella name towards enterprise
Major changes to the umbrella identity for social enterprise with the launch of Aware+Vision. It replaces Plus Value Fusion with a new look and a new name. Aware+Vision is designed to be delivered with my Creative, Participation & Active projects for business, public services and communities. As part of the changes the Creative, Participation & Active as presented under the Focused projects brand name (including the name abbreviation identity) as a feature of the Aware+Vision family. Why the changes to be made as the previous identity and previous kind of services and social mission has to the negative perception and appeared too commercialised for a social enterprise and negative comments as not desirable enough. As well as the rebrand, a new line-up of potential services, products and clear distinctions with the social mission activity. Examples of new additions to the line up including design for environments & materials (as a social mission activity). A new website is now available with the social media channels on Facebook and Twitter is being rebranded. My primary social media pages will display extracts of potential services, products & social mission activity with web links to the Aware+Vision website. Coming soon as part of Aware+Vision a new family of unique creative products such as drinking mugs, clothing and greeting cards. This will developed with my creative showcase projects. The new changes are made to have a clearer vision of what can be offered in connecting with society. Notice to editors Aware+Vision is a social enterprise proposal and is the new name for Plus Value Fusion. The Aware+Vision family includes my family of Focused projects (related to Graphic Design selected photography, digital art and illustration), awareness projects for hidden differences (under the Plus Value Awareness and Differences Originals brands) and a new family of creative products. The Aware+Vision website will be linked to this website along with Plus Value Awareness online.
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A summary on Creative related summary over the past few months
Salsa classes with added colour A new family of poster marketing materials was developed for "Salsa with Pauline" classes. The updated design is developed in full colour on marketing printed posters, an Outdoor banner and digital posters design (to promote onto its social media pages & chat groups) extracts from this projects to be online soon. Crystal Heart project A new creative experiment using creative interpretations around a specific stylised item. The idea came from the use of the rainbow colours during the coronavirus pandemic to support the UK's National Health Service to embrace value & unity. The project is under development and will be online soon. Digital creative trail A trail on developing new style creativity using specific digital tablet devices. Click here to the Developments blog for details. Developing Aware+Vision Over the past few months, I have been developing a new brand identity for the social enterprise concept along with a new website. A summary on participation related summary over the past few months Discovering possibilities on dancing inclusivity Since publishings a guidance and possibilities documents for Birmingham salsa organisation, a discussion was made on how the ideas could be possible with the Latinmotion team with the past recent months. "Beyond Understanding" a Plus Value Awareness information and suggestions guide which enables better inclusive environments for neurological hidden differences was shared to Latinmotion towards the end of 2019. This lead to additional suggestions from the team during February & March of 2020. The materials were developed following my observations as a volunteer to the Salsa dancing conventions at the NEC during August and the New Year. Evolving my participant in dance classes My participation with the "Salsa with Pauline" classes has evolved. Since March the community-based salsa classes expanded to the Soho area of Birmingham at a Social club on Saturday. Meanwhile, the classes on Sunday remains in the Perry Barr area at a dance studio. Since Spring 2019 I have been involved with the Salsa with Pauline class as an experienced helper. This developed a friendship with one of the leading members after attending classes over a number of years in the Birmingham Area. |
AuthorDesigner (graphic design & photography) A participant of king of the beats. Developed awareness project for invisible difficulties Archives
April 2024
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