As part of my awareness initiative "Plus Value Awareness", a new introductory project has been developed. It is designed as a marketing & interactive lead starting point to change public attitudes and perceptions to value and embraces hidden differences as citizens It combines information, summary messages and the opportunity to interact and share. This replaces the existing project "Plus Value Awareness means". In the past focusing on specific awareness elements. The product is mainly divided into Key factors and Awareness Elements Key Factors A family of six headline points to start the process of valuing and embracing. Awareness Elements The project also features five information pages with a summary of information as a starting point to explore the online elements of the Plus Value Awareness initiative family. More to be added to the Positive Value project, including including the Plus Value Awareness Pledge encourages everyone to support the pledge based on the key factors of this project. A customised stream on social media is specially made for the Positive Value project. Also, the value voices being planned within forthcoming insight blog with written insights based on the key factors the awareness elements of this project. The positive value project is now available to view online Visit the Positive Value project index on the Plus Value Awareness website. (Opens in a new window) Note to editors:
Plus Value Awareness The Plus Value awareness initiative is a family of projects, information & campaigns about challenges understanding and awareness for people with invisible difficulties, to see a more human rather than medical aspects and to promote and to educate a better sense of value. Eventually to develop this awareness initiative to provide in the future potential services, products and social mission activities as part of the umbrella identity Aware+Vision The words hidden differences are describing independent people which live with specific neurological difficulties or Anxiety which is not noticed. This is associated with moderate or mild psychological and learning-related conditions. (including a mild form of autism, Dyslexia, Dyspraxia, ADHD & Social Anxiety). Keith Mckenzie With a background in Art & Design (including Graphic Design & Digital art) and a participant in the music film documentary, events & record label project King Of the Beats including filming and behind the scene preparations. Also has been involved with providing awareness projects, campaigns & information for 20 years with the Awareness brand Plus Value Awareness along with Differences Originals. Also are involved with salsa classes and events including participating at s major salsa dancing conventions at Birmingham NEC
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AuthorDesigner (graphic design & photography) A participant of king of the beats. Developed awareness project for invisible difficulties Archives
April 2024
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