2020 has been a special year for many reasons. I have has reached 20 years in developing awareness projects for hidden differences. Also with transforming my awareness initiative with new & improved awareness projects and supporting more events with more numbers of awareness specials all year round The year kicked with a special double anniversary feature with 20 years of providing awareness projects including 5 years of Plus Value Awareness In March The Diverse Differences feature expanded further with supporting more events with the combined awareness specials for March with supporting specific events including International Women’s Day, Neurodiversity Celebration Week, International Day of Happiness & Autism Awareness Week (UK). Record numbers of people viewing the social media posts to supporting International Women’s Day with some of the posts were viewed by around 300 views within 24 hours. In April this awareness initiative supports a family of awareness events for the autistic spectrum with the first-ever autism awareness special. Not only it supported events like World Autism Awareness Day, Autism Awareness Month, autism acceptance week and month, but also in June supported Autistic Pride Day During May this awareness initiative made the decision with major adjustments to avoid to cause stigma or distress. Firstly the change of the original awareness brands and the special online feature to Differences Originals after the previous name was used negatively on the social media platform TikTok with a trend of horrifying and offensive videos which discriminated against autistic people. So the name change was made and to distance itself from that online stigma. Also a change to one of the colour palettes used for customised projects to yellow & turquoise for the autistic spectrum after escalating expressions on the use of of the blue a presented as dehumanising. Also in May the diverse Differences feature has developed combined online special for May related to Mental Health, Loneliness, PDA and for the first time cultural Diversity to support the events PDA Day, Mental Health Week and World Day of Cultural Diversity for Dialogue & Development Into the autumn season and into October which is the busiest month on the awareness calendar with more event for hidden different than any month of the year with supporting supported events related to Hate Crime, Mental Health, Invisible Disabilities along with events related Dyslexia, ADHD and Dyspraxia Also in October, the first phase of this new “Value all” project has rolled out online including customised versions for Dyslexia, ADHD and Dyspraxia. Also, the existing mini-project “value multicultural differences” has been redesigned with updated information. This coincides the mini-project becomes part of “Valuing Hidden Differences” The Diverse Differences feature presents the first-ever anti-bullying special has been created to support the anti-bullying week and the annual campaign “Give Us A Break.” As part of the anti-bullying special, exclusive content has been developed to support one of the awareness events. This includes anti-bullying key points and the visual design which emphasises the message saying no to bullying. This was developed exclusively for “Give Us A Break” the annual campaign by Anna Kennedy OBE. This was featured on Anna’s social media channels and on her website. The Diverse Differences project “Think Twice” has been redesigned with updated information to coincide Anti-bullying Week. The double-anniversary year concludes with the final month in December with a number of developments. The first-ever Human Rights special feature has been developed to support “World Human Rights Day” which features awareness projects and content related to dignity, human rights and valuing the lives of hidden differences. To coincide the human rights special, two new special awareness projects were launched with Differences Originals. Elements of Value: The information and visual art project elements of value were launched which explore the five ethical elements towards a positive sense of value. Value & Dignity: Developed with the importance of respecting and valuing the human rights and dignity of a person with differences. For the festive season, a special family of status templates has been developed for social media with extracts of some of the projects on this website. Also, special awareness messages during Christmas and New Year. The overall message is understanding and valuing with differences also applies to Christmas and New Year. Last, but not least, “Differences Originals”, the brand associated with the original family of awareness projects since 2000 has been redesigned. This is to coincide the new projects “Elements of Value” and “Value & Dignity” along with showing closer ties with the Plus Value Awareness family. In addition, I has followed several awareness seminars and to listen to different influential figures including voices from perspectives of ground-level insight, advocates and from education The project director and Plus Value Awareness initiative would like to thank everyone for their support and for their kind comments. The awareness milestone continues in 2021 with the 21st Anniversary for awareness projects. Follow the links to discover (opens in a new window)
This year's festive season has the largest amount of content has been developed for the festive season has been developed online and on social media. Human rights special The first-ever human rights awareness special has been created for my Awareness initiative Plus Value Awareness in supporting world human rights day during 10th December. The feature also includes two brand new awareness projects focusing on dignity, human rights, valuing those with hidden differences. You can view the Human Rights special feature until Sunday 2nd January 2021 Festive awareness for social media A family of specially designed status templates for my awareness initiatives "Plus Value Awareness" on social media. Features, guidance, extract from different projects, festive greetings and specialised messages of encouragement and guidance towards individuals and families of hidden differences. Follow the link to the awareness social media channels from the focused social media index Festive online special The 9th annual time online feature for the festive season. It combines visual art, photography and other highlights & developments. Creative Christmas & Creative New Year The feature includes specially designed so case visual art project for the Christmas season and the new year. The feature also includes a family of two online different photography galleries including: A Taste of Winter Image galleries related to winter & snow a different outdoor locations Street Christmas decorations Image galleries with a variety of different outdoor Street decorations from different major cities within England. NYE Fest highlights An informative highlights mini feature of the annual New Year salsa dancing festival at the NEC near Birmingham. In previous years I have been involved with volunteering and other participant roles behind the scenes. Despite no events are happening because of a pandemic I felt that this mini-feature would let you know what I have involved within recent years. The online special feature will has provided direct links to the first ever human rights awareness specials and information of the special festive awareness content during December 2020. For my awareness initiative, I have developed a family of specially designed digital status templates during Christmas and New Year for awareness related social media channels
The objective is to offer help, guidance and information for friends, families and adults living with hidden differences (Autism, ADHD, Dyslexia, Dyspraxia and Social Anxiety). This is especially when Christmas & new Year can be a very stressful and demanding time. These templates combine extracts for projects and features of my awareness initiative Plus Value Awareness along with specialised messages and festive greetings. In addition these templates provide special messages of encouragement and tips. The specially designed templates was appeared as posts on the Social Media channels of Plus Value Awareness and Differences Originals between 24th December 2020 and 2nd January 2021 |
AuthorDesigner (graphic design & photography) A participant of king of the beats. Developed awareness project for invisible difficulties Archives
April 2024
Categories
All
Back to the home page
Copyright Keith Mckenzie
All content must not be reproduced without permission |