A combination between Awareness & Creative A new marketing style awareness project I have launched for my awareness initiative Plus Value Awareness. The project titled "Zero Toxic" is designed to provide a family of strong and effective messages and information to combat prejudice bullying, discrimination and hatred. The project presents a variety of topics compared to the online project it replaces. Also it goes beyond areas such as verbal abuse, bullying, physical assault and hatred. In addition it contains mistreatment examples, including subtle types of manipulation, disruptive exploitation and other types of mistreatment examples which is not necessarily obvious to many. The new project is presented under a variety of features to discover Zero Toxic Pledge The list of suggestions and actions to combat bullying, discrimination prejudice and hatred. Toxic Examples This section provides a variety of different examples of mistreatment at a variety of levels. Further information is to be added on a gradual basis. Factors This is divided into seven areas with a family of short messages which everyone needs to do to take responsibility against bullying palace discrimination and hatred. Difficulties and mistreatment This section focuses on examples of how difficult it affects those with hidden differences and how this can lead to mistreatment. Time to act and speak up. This provides a summary of guidelines and tips when bullying, discrimination and hated occurs. This provided guides for hidden differences, the general public, any personal contacts and along with leaders and management of specific inclusive environments such as education employment, communities and volunteering. Further developments are to be created for the Zero Toxic project, including an insight and analysis document, visual art by the project director and marketing materials for the project (including posters flyers and leaflets) The evolving presentation of this project will evolve further with a special version of this project will appear on a special web page which will expand the project to all types of disabilities regardless if the person is visible or non-visible. Aspects of the project are planned to evolve further by presenting the message of the zero toxic project to communities, businesses, public services and society with a series of presentations, workshops, exhibitions, and displays customised to specific types of environments and circumstances. My approach to developing the project is with branding and visual presentation which incorporates a grid and pattern circles with the visual flexibility which involves a variety of different icons and pictograms. Aimed to provide flexibility against different subjects and points on different platforms and materials. The product entity incorporates a stylised word mark with the cross inside the "Zero" wording along with a cross within a circle used as a visual indicator. The Zero Toxic Project is now available to view via the Plus Value Awareness website (Opens in a new window) Discover more on how the Zero Toxic project was developed and the creative presenation in detail by visiting the Combined Projects page This project is a combination between Awareness & Creative Notice to editors
The Zero Toxic project replaces the previous project "is this the right value?" which was online for seven years since 2016. The project compliments the existing bite-sized project "Think Twice" focusing on bullying. Plus Value Awareness The Plus Value awareness initiative is a family of projects, information & campaigns about challenges understanding and awareness for people with invisible difficulties, to see a more human rather than medical aspects and to promote and educate a better sense of value. Eventually to develop this awareness initiative to provide in the future potential services, products and social mission activities as part of the umbrella identity Aware+Vision Hidden differences are used to describe independent people which live with specific neurological difficulties or Anxiety which is not noticed. This is associated with moderate or mild psychological and learning-related conditions (including a mild form of autism through to, Dyslexia, Dyspraxia, ADHD & Social Anxiety). Keith Mckenzie Project Director of Plus Value Awareness as well as an awareness campaigner Keith is a creative designer (Graphic design and digital art) and a salsa dancing participant With a background in Art & Design (including Graphic Design & Digital art) and a participant in music-related film documentaries, events & record label project King Of the Beats including filming and behind the scene preparations. Keith was educated at Hereford College of the Arts, the University of Northampton, Birmingham City University and Google's Digital Garage. Since 2000, he has developed over twenty years in providing awareness projects, campaigns and activities with the Awareness brand Plus Value Awareness along with Differences Originals. Also being involved with salsa classes in the local community as an assistant. Also have participated in major dancing conventions twice a year at Birmingham's NEC for Birmingham Latinmotion and London's ManboCity In 2022, Keith became a featured community participant for Birmingham who became part of special projects and campaigns to promote a positive legacy beyond hosting the commonwealth games
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AuthorDesigner (graphic design & photography) A participant of king of the beats. Developed awareness project for invisible difficulties Archives
April 2024
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